Be user-centred
Prioritise users, understand their needs and create content and functionality that meets those needs, in ways that suit and delight users.
Be digital-first
Start any initiative by considering the role that digital will play in delivering it and shape all new products, services or processes (or changes to existing one) in collaboration with digital experts to ensure that they can be successfully delivered and promoted digitally.
Do the hard work to make it simple
Provide simple, joined up, seamless ways for users to understand and interact with your complex systems and offerings.
Make it personal and real
Provide personalised experiences, which authentically reflect the University and build long-term relationships.
Create compelling content
Streamline to a smaller amount of high-quality content designed to meet specific user needs.
Make it findable
Make it easy for users to find what they need.
Connect content to users
Use digital to build productive connections and communities, and to connect users to content of interest.
Be safe
Ensure compliance and manage risks.
Be agile and evolving
Experiment, test, optimise.