This module aims at introducing students to the study of strategic communication. The complex notion of strategic communication will be discussed in relation to key concepts which contribute defining and understanding it. The most relevant theoretical perspectives will be introduced along with fundamental concepts which help analysing and critically assess strategic communication phenomena. While several case studies and examples will be examined (including recent events related to COVID-19), this module is mainly conceptual and intends to offer students fundamental theories and analytic instruments, which are necessary for a critical and reflective approach to the field and its professions. Since strategic communication is a multidisciplinary area of study, the module will discuss theories and models originating from different academic traditions such as (strategic) management, discourse studies (including semiotics, pragmatics and rhetoric), public relations, corporate communication, marketing and advertising.