The aim of this module is to give the student a comprehensive understanding of the processes involved in developing a digital business strategy, leveraging the transformative capabilities of artificial intelligence (AI) technologies. Important elements include an examination of the approaches to strategy formulation, an evaluation of the emergent digital business models, business process re-design for digital business, digital business applications and technologies, and managing and planning for digital business with a particular emphasis on harnessing AI technologies to optimise operational efficiency and drive strategic agility. Extensive use will be made of case study material to illustrate real-world applications of digital strategies enhanced by AI.