This module introduces major data science techniques and their role in communication. The full data lifecycle is considered, with a focus on data collection, processing, analysis and visualisation. The emphasis of the module is to develop technical skills in coding and its application within data science, but the wider context of how data are generated and used in communication and media is also considered. The main assessment is a piece of coursework, where students describe and apply the methods covered in the module. There is also an in-class test. By the end of the module, students will have a level of knowledge in coding appropriate to select and use data science methods to investigate and solve problems in communication