This global strategy simulation module provides MBA students with a dynamic, hands-on experience in navigating the complexities of international business. Integrating knowledge and skills from across their curriculum, participants will develop practical expertise in crafting winning strategies within diverse geographical contexts and market conditions. Working in teams, students will analyse and respond to evolving market dynamics and competitor actions through iterative decision-making cycles under realistic time pressure. The simulation models the challenges of real-world global business leadership, requiring sound judgement based on incomplete data and strategic assumptions across key functional areas, including market demand, product quality, pricing, R&D, and marketing expenditure. Crucially, students will learn to appreciate the nuances of different geographical markets, adapting their strategies accordingly. They will grapple with the inherent trade-offs and competing priorities of international expansion, analysing the consequences of their collective decisions and honing their ability to communicate strategic recommendations clearly and persuasively. This immersive experience will equip future business leaders with the critical thinking and decision-making skills necessary to succeed in today’s interconnected global economy.