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STRATEGIC MANAGEMENT SIMULATION

Code: ULMS774

Credits: 10

Semester: Semester 1

This module aims to enable students to practically and critically apply key aspects of strategic management through business simulation exercises. Students work in a team environment to develop and reinforce their knowledge and skills in strategic decision-making, with a number of tasks centred on strategy, finance, marketing, and operations.  During the exercises teams compete against each other in a simulated business environment and the strategic decisions they make have various impacts on their organisations. Decisions are coordinated within the team based on the interpretation of various forms of information. Students reflect and are assessed on their evaluation of both technical performance, complexity, temporal impacts and team/process issues.