The module covers the significant aspects of strategic branding, which involves critically evaluating the importance of brands for consumers and other stakeholders, decomposing the brand architecture, harnessing the power of social media, and using research-driven knowledge to measure brand equity and its impact on financial performance. This module is delivered via interactive lectures, seminars, presentations, case studies, and independent reading. The managerial insights will be a priority throughout the materials. The ultimate goal is to equip students with successful strategic brand management tools.