The placement year is not just about gaining work experience, it is also about deepening your academic understanding in your Communication and Media programme. Whatever modules you have taken previously, your prior studies in years 1 and 2 will have given you some appreciation of general issues and theoretical concerns in your subject area, for example on the Writing for the Media module, the Public Relations, Media and Society module, the Games module, etcetera. Your placement will give you some real-world experience against which to compare that academic knowledge. The experience will in turn inform your final year studies, providing you with material to discuss in such modules as the Independent Project or the Dissertation.