About this course
Our Marketing BA (Hons) programme will provide you with a solid grounding in the main management disciplines. You will also be able to specialise in marketing, allowing you to examine how customers and consumers behave, how markets function and evolve and how firms interact with these markets.
The University of Liverpool Management School Business, Management and Marketing subject area is ranked 25th from 119 providers, a rise of 10 places from last year. (Times Good University Guide 2023).
*based on subject area.
Introduction
Our Marketing with a Year in Industry programme contains specialist modules including digital marketing, branding, market research, relationship marketing, digital marketing and analytics, international marketing and marketing strategy which will help you develop your overall marketing skills alongside provide you with networking and employability skills. Students will learn marketing ethics, CSR and sustainability, which help our graduates develop into both outstanding and ethical marketers.
With excellent links with professional bodies, our Marketing programme will enable you to develop a high level of marketing knowledge and further your strategic thinking.
During your time at Liverpool, you will have the opportunity to meet and work with local businesses to network and build your skills which will make you stand out as a graduate and to assist you with kick-starting your career in both small and large organisations plus specialist marketing agencies.
Accredited by the Chartered Institute of Marketing (CIM) and Chartered Institute of Management Accountants (CIMA), our Marketing programme comes with excellent teaching and quality content as you will be taught by staff with a mixture of research and professional backgrounds. This programme holds CIM Employability Programme status, CIM is the world’s leading professional marketing body and by recognising that our programme maps to the body’s recommended criteria, it ensures our students are best equipped to progress their knowledge and career.
You can be confident of studying a programme full of interesting and relevant content that underpins the important role that marketing plays in business and society.
What you'll learn
- Fundamentals of marketing
- Understand the nature of the marketing environment
- Strategic dimensions of marketing
- Understand how customers and consumers really behave
- Market research and how it supports marketing decisions
- Marketing communications
- Develop the skills to design, launch and manage a brand
- Appreciate and be equipped with cutting edge digital marketing and marketing analytics knowledge.
- Develop cutting edge ethical, sustainable and responsible skills.