Podcasting

Podcasting, sometimes known as radio-on-demand, is a hugely important and growing area of media. With the continual growth of audiences and low/no barriers to creators or consumers, podcasting should be considered a key area for disseminating research, sharing discussions, and more.

It can work on a local level – directed at a particular course or cohort – or distributed worldwide at the click of a button. The podcasting market is growing at a CAGR of 27.6%*, and now is an excellent time to make podcasts part of your teaching and learning toolkit. 

Anyone can create podcasts with the simplest of equipment – your mobile phone, for example – but for the best results and the biggest impact, utilising dedicated equipment and the skills of specialists will make your content really stand out. The CEDS podcast production team will help you to plan, record, edit and distribute your work and support you with marketing your show and gathering back useful statistics on listenership and reach. They can create original music and sound design to support more creative endeavours or ensure clarity and pace for traditional speech to content. 

Audiences love podcasts because they are on-demand. You can choose when and how to listen to them and fit them around your daily routine. If you’ve got something you want to share, then a podcast could be the right way. 

*Compound Annual Growth Rate as expressed in Grand View Research’s “Podcasting Market Size, Share & Trends Analysis Report By Genre (2023 – 2030)”

 

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