LivUni Enterprise: Anthony's Story

Posted on: 13 November 2023 by Richard Finch in Enterprise

Anthony Polanowski started his business Decent Donuts during the first lock-down and has gone from strength to strength.

I started my business from my mum’s kitchen. At first, it was simply a novelty to see whether I could create a decent looking donut – and after several failed attempts, I eventually mastered the technique.

After some encourage from friends and family, I posted a few pictures on social media and people were instantly interested and placed orders. As a student with a part-time job, it was difficult to find the balance of education, employment and now fulfilling customers’ orders which kept growing.

I reached out to Alison Pountney, Start-up and Entrepreneurship Consultant within the University who immediately showed enthusiasm and introduced me to various schemes and offered guidance and support.

The University enabled me to pitch for Design Your Future which has helped accelerate and strengthen my business through some funding. I have also been lucky enough to join LCR Founders which has enabled me to network and be around like-minded people within a safe and fun environment. We have recently also traded on campus selling our freshly baked treats which is something we hope to continue to do within the near future. I have also been invited as a guest and panel speaker as a role model to other students to prove that anything is possible if you never give up.

I was part of this year’s Inspired Futures Panel talk, where I shared my journey and advice for fellow students who are willing to do the same as there are so many opportunities and support available from Start-up and Entrepreneurship Team at the Careers and Employability.

While my Decent Donuts shop gained popularity, I recognized the potential for expansion. With the help from the University’s Start-up Team I was able to trade on campus on many occasions including the Part-Time Jobs Fair and the Employability Day. Through this opportunity I was able to take our sweet treats directly to my fellow students on campus.

With a vision of becoming the go-to caterer for university events, I expanded my offerings to include a diverse range of catering services. We provide options for everything from casual gatherings to formal events. I started with little experience, no financial backing and was able to create a successful business.

The University has not only provided me with so many opportunities but also a support network and an environment filled with other inspiring and entrepreneurial students, something that I am forever grateful for.



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