Ellen: My YINI placement at Primark
Posted on: 8 April 2025 by Richard Finch in Student experiences
Ellen French is currently in the third year of her Marketing degree at the University of Liverpool, spending a placement year with Primark in Dublin as a Fashion Communications Trainee under the Brand Team.
Want to find out more about year in industry (YINI) placements?
We can't wait to hear more from Ayesha when she returns to campus next year.
If you'd like to find out more about YINI placement opportunities - or if you're looking and applying for placements and need some help, then visit our Career Studio to speak to one of our Coaches who will be more than happy to help.
Keywords: Placement, YINI, Internship, Work Experience.
“My placement has been packed with incredible learning opportunities, inspiring people, and unforgettable moments. From attending events and publishing reports to TikTok takeovers and fashion magazine features — I’ve truly grown both professionally and personally.
✨ Some of my favourite moments so far:
FWD TH!NK Winners 2025! 🎉 Just last week, my group and I pitched our 8-week project to Primark’s directors and senior leaders — and we won! 🙌 It was a proud moment winning this competition, and such a pleasure to work with the team of hard-working individuals from multiple functions across the business.
• I’ve had the chance to represent Primark at so many exciting events, often alongside social media influencers. My favourite? Definitely the Beetlejuice Beetlejuice movie premiere!
• I was also selected as an Influencer for the #LifeAtPrimark TikTok and Instagram, where I share my placement journey. One of my videos even hit 206,000+ views!
• Each week, I publish Competitor and Industry Analysis reports — helping sharpen my understanding of the fast-paced fashion and retail world.
• I really enjoyed going to the Image Business of Beauty Awards with Primark, and also taking part in the EPIC Fashion Show in Arthur Ryan House.
• Visiting Dilla Ferraiuolo in Italy, who showed me around Milan and what it’s like being part of the Fashion Comms Team in Italy.
• Taking part in Early Careers Workshops developing my skills in networking, presentations, colour insights of our personalities, and many more. I’ve also attended a motivational talk by one of Primark’s #UnstoppableYou campaign ambassadors..
• Being able to visit the London office and spending a day alongside the UK Fashion Comms Team!
• Started working with the Marketing Planning Team and contributing to a Macro Campaign and helping to expand my understanding.
• And last but not least - meeting the most incredible people in Dublin and feeling so grateful to be in such an amazing city!
My time at Primark has already been so rewarding, correlating directly with my university course as I embrace and improve on the ULMS skills like confidence and team work.
🍀 With three months remaining in my placement at Primark, I’m excited to see the opportunities that lie ahead...”